Press release Photomatix Real Estate Camera

Photomatix RE Camera App Brings Quality Real Estate Photography to the iPhone

The new app eliminates the need for technical expertise or equipment, enabling professional quality real estate photos using just an iPhone

HDRsoft has announced the introduction of its Photomatix Real Estate Camera (Photomatix RE Camera) iPhone app designed to overcome technical challenges in real estate photography capture, letting any iPhone user produce compelling photographs to promote properties. The app is ideal for do-it-yourself real estate agents and property owners of vacation home rentals.

Quality matters for real estate images since, according to Redfin, homes with high-quality photos receive a 47 percent higher asking price per square foot. And, according to Airbnb, rental listings via their service that use professionally-captured photos command 40 percent more in earnings.

Real estate photography isn't easy, and lighting is a challenge with interiors, especially when bright light is coming through the windows. Photos taken with the default iOS Camera app are often too dark in this situation, but Photomatix Real Estate Camera can capture well-lit photographs where both the room and view are correctly exposed.

The app is simple to use, requiring no professional experience or extra equipment. With only an iPhone and Photomatix RE Camera, users can achieve professional quality photos to showcase a house on real estate Multiple List Services (MLS), vacation rental online services, and similar services.

Key capabilities provided by the app include lighting presets so users can change the appearance of the photo after the shot. There are also tools to quickly fine-tune brightness, contrast, and color adjustments. A crop tool conveniently outputs photos to an MLS crop ratio. And, a straightening tool can be used to fix sloping floors or walls that don't line up properly because of perspective issues.

About the App’s Technology

Photomatix Real Estate Camera uses advanced high dynamic range (HDR) technology optimized by years of experience with experts in real estate photography. It brings to the iPhone the Photomatix technology that pioneered HDR photo editing and continues to power desktop applications used by professional photographers. This technology balances the light in interior photographs with a sharp contrast between the room and bright windows.

Pricing and Availability

Photomatix Real Estate Camera 1.0 is now available in the Apple App Store. The app is free to download and has no ads. Removing the watermark added at the bottom of exported photos is a $9.99 USD in-app purchase.

About HDRsoft

HDRsoft develops photo editing software applications for HDR and real estate photography. The company pioneered HDR photo editing with the introduction of its Photomatix software in 2003 that has been used by hundreds of thousands of people. Today, the company continues to build easy-to-use desktop and mobile apps that are ideal for high contrast scenes, such as landscape, real estate, and more. The company is headquartered in the United Kingdom and has staff in the USA and several other countries.